Do public service announcements about speeding do any good?
In a recent study about this very question, only 1000 of the 3000 drivers surveyed responded that they had seen or heard a public service announcement about speeding.
Of this group, 700 out of 1000 couldn't remember anything about the spot-- including the slogan. Of the remaining 300 who remembered something, 7% remembered "Speed Shatters Life," 5% remembered "Don't Be A Dummy," 2% remembered "Arrive Alive" and another 2% recalled, "Don't Drink and Drive," while 1% recalled actual and non-authentic slogans.
The important point of this study is that almost two-thirds of drivers said that when they did see or hear something about speeding on the radio, television or in the newspapers, it did cause some effect on their driving. In fact, 12% said it causes a lot of effect, 28% said some effect and 23% said a little effect. However, more than one-third (36%) said that seeing or hearing something about speeding caused no real effect on their driving performance, and they just continued speeding anyway.
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